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Supermarket price wars could mean cheaper fruit and veg
Fresh fruits and vegetables are reaching rock bottom prices at supermarkets across Belgium this week, mainly due to increasing competition between low-cost supermarket chains such as Lidl and Colruyt, reports Het Laatste Nieuws.
Belgian supermarket chains Delhaize and Colruyt are in a price war with German global discount supermarket chain Lidl, which last week offered fresh asparagus at €2.99 for half a kilo, while at Colruyt they cost €3.79. Colruyt was then forced to match Lidl’s price for asparagus.
“Lidl has positioned itself in Germany and the Netherlands as the specialist in fruits and vegetables,” says Jorg Snoeck of journal RetailDetail. "And now it wants to do the same in Belgium."
"I wonder how Colruyt and Delhaize will react," says Snoeck. “They can’t just let it happen; Fruits and vegetables will become cheaper."
Comments
Yippeee! Cheaper fruit and veg!
It's about time there was some price competition in Belgian supermarkets. It would be great if their price-fixing policies were banned altogether. Colruyt is hardly a low-cost chain however. They may take a few cents off one product but then they add the same amount to another one. To see what real competitive pricing looks like, one has to shop in German, Dutch or French supermarkets.
Better late than never, just cross the border into Germany ( seconding ANON2 – not too mention Spain and other places, if you want to look farther afield).
It's like a kick in the teeth when you see how much less they pay for things in just regular non-low cost supermarkets.
We are getting gouged, for generally poor or mediocre quality produce and poor selection.
Add to that Colruyt's 50 Shades of Vomit decor.