German-speaking Community now known as East Belgium

The rather bureaucratic sounding name, the 'German-speaking Community of Belgium' will no longer be used, reports De Morgen. The rolling, green region in the East Cantons will henceforth be referred to as Ostbelgien, or East Belgium. The new brand was presented today in St Vith.

With the new name, the region aims to develop its image as an interesting tourist destination, as well as an efficient and sustainable place to live. According to minister-president Olivier Paasch, the name change was a necessity.

"Due to relatively low birth rates and an ageing population, there is not enough manpower to replace workers who retire. So we have to rely on immigration, mainly from the neighbouring regions. In addition, investment and the arrival of companies to the area are crucial for our future."