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English-language billboards must go, says language watchdog

05:00 17/12/2015

Billboards along Flemish motorways announcing the launch of road pricing for lorries are in violation of Belgium's language laws, according to the Standing Committee for Language Supervision (VCT), reports the Belgian transport federation UPTR. Viapass, which launched the campaign, points out that it has since ended and the billboards have been taken down, writes De Standaard.

UPTR took the case to the VCT in early November because it felt that the English-language signs were in violation of the language legislation in Belgium. VCT agreed with the federation. "Viapass must remove the signs in English and replace them with signs that are in accordance with the law," UPTR stated in a press release. "In Flanders, that means Viapass may only use billboards in Dutch."

Viapass is the institution in charge of the new kilometer charge for lorries that goes into effect next April. The agency conducted the campaign in four languages: Belgium's three national languages and English, as well, in order to reach the many foreign truck drivers who pass through the country every day.

New Viapass billboard campaigns about the road pricing system scheduled for January (in Flanders) and March (in Wallonia) will have to adhere to the national language legislation.  

Written by Robyn Boyle

Comments

adyepj

Stupidity reigns! How many foreign truck drivers are going to understand Flemish signs?

Dec 17, 2015 09:51
dragosc

@ADYEPJ - it's like you're going to the city-hall ... you have to hire an interpretor while you transit Belgium. Simple as that.

Dec 17, 2015 10:22
sfjoseph

It is this pig-headed and ultimately self-defeating attitude that damages the image of Flanders as an open-minded and welcoming region. The Flanders government is obviously in thrall to a small band of pointy-headed ideologues.

Dec 17, 2015 12:15
Mikek1300gt

If anyone doubts this country is insane, this is just one piece of the evidence. There are plenty more.

Dec 17, 2015 12:45
wales

Why not have them in the two languages one above the other to compromise.

Dec 17, 2015 14:00
John Willemsen

That would be far too reasonable..!

Dec 17, 2015 20:45
CC_R

We,l technically you'd need three before English if it was a truly blended country. They are doing it to levy fines on people as usual I suspect

Dec 18, 2015 23:18
CFW Rietveld

Why would have billboards in a sovereign country in a foreign language? Does England, have billboards in French? Does France have in Dutch? Does Germany have billboards in French? Why would the Dutch speaking part of Belgium be the exception! Isn't this article just an attempt to marginalise the Dutch Language? This discussion is a total non discussion.

Dec 21, 2015 21:52
gellis

This is a tired, old argument ('why aren't the signs in England also in French) which has no bearing on reality, and as we are speaking about the Flemish government, everyone is hoping that reason will prevail. Sadly, that seems to be in short supply.

The sole purpose of road signs is to ensure compliance and promote safety - not prove a linguistic point, even though clearly some obtuse campaigners want it to be. In fact, signs pointing towards Rijsel in Flanders add (Lille) so that those driving through Europe aren't hopelessly lost. It's called being practical.

When you land in Beijing - imagine if all the instructions on where to pick up your luggage or finding customs were only in Chinese? Would we complain that the addition of English is 'marginalising' the Chinese language? No, we would be grateful that the Chinese just want you to glide through the airport with minimum fuss and get on with the rest of our trip.

It is also the reason why the Spanish government posts signs along the motorway to the southern ports in Spanish, English and Arabic, as so many of the motorists making the trip are on their way to Morocco. It's called being practical. It means the government is concerned with compliance with its rules and wants to ensure safety.

No one is trying to put down the Dutch language. But Flemish politicians should focus on what is really important like creating employment for young people, improving the environment, facilitating the integration of refugees, promoting inward investment, fighting against racism and other important imperatives (all of which the Flemish government is hard at work trying to implement!) - and not if a sign directed at foreign motorists is in English.

It's not articles such as the one above which "marginalise" the Dutch language, but ....

Anyway, it's now too late. The ideologues have won. Congratulations. You must be so proud of what you have achieved.

Dec 23, 2015 22:37
lovelorn

English is a very dominating language - I admire the flemish protecting their language from it - but its crazy and dangerous that they dont have crucial signs in the three belgian languages - should be a crime re motorway signs not to have it in their own three languages

Jun 18, 2016 22:37
Life Art Model

As a Brit I'll go against the grain here and say good for Flanders.

English isn't an official language across Belgium, so I always appreciate it when the locals drop their national language to talk to me in English when really they don't have to do it.

I find that it's the Flemish who are willing to speak English more, and they generally speak very good English too!

Aug 28, 2016 00:40
Mikek1300gt

lovelorn.....""English is a very dominating language - I admire the flemish protecting their language from it"".

They are not protecting their language from English, they are protecting it from French.

Dec 2, 2016 10:42