Brussels comic book stores work together on new promotional campaign

A dozen comic book/graphic novel stores in central Brussels are embarking on a joint venture - a self-guided visit which combines these competing businesses so that Brussels locals, Belgians and international tourists can find their way to the most appropriate store for their comic book needs.

There already was a self-guided tour to the more than 50 comic book murals across the city but this is specifically for those looking to buy.

“We are convinced that together we will be stronger,” said Driss Kasri from the store Brüsel. “We all face the same problems: fixed pricing, growing online sales, visibility issues, we’ve all seen a loss of income over the past five years.

“But now, we are all part of the same pedestrian zone and it’s the perfect opportunity to work together and capitalise on the internationally recognised image of central Brussels as a mecca for comic book aficionados.”

A brochure features a map with the stores highlighted, as well as photos and descriptions of each establishment. There is also a list of the central city murals with their locations on the map.

Additionally you will find signage featuring the most famous Belgian cat: Le Chat by Philippe Geluck, that directs people from store to store. There are also special Le Chat tote bags that will be given to those shoppers spending at least €50.

Le Chat also appears on a special cargo bike that will circulate between the stores in the spirit of green mobility.