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Belgian chocolatier Isis changes its name

11:48 23/10/2014

The Belgian chocolate producer Isis has changed its name to avoid negative associations with current events in the Middle East. "Keeping the name Isis had become untenable," explains the company, referring to recent events in Iraq and Syria and the eponymous terrorist group, ISIS.

"Isis launches Plop chocolate figurines. The perfect children's snack!”, reads the company’s most recent marketing effort, paired with an illustration of Plop, Belgium’s famous gnome from the Studio 100 television series for kids. The current Plop chocolate figurines marketing campaign will not be recalled right away, due to a contract with Studio 100.

The company will henceforth be known as Libeert, the name of the family that owns it. "Libeert is the only appropriate and obvious choice as a family business," said marketing manager Désirée Libeert.

Written by Robyn Boyle